Before I started blogging I had no real experience with Social Media apart from Facebook but I quickly learned that you NEED to get social if you want to get your blog to get exposure. And I’ve had a bit of love/hate experience with some of the different sites. So I thought it might be fun to share my highs and lows and my top tips for the 4 sites that bring the most traffic my way.
Twitter – Highs
– This is THE place all the book bloggers hang out
– You’ll make new friends and contacts
– It’s a quick and fun way to stay in contact with other bloggers. Great for when you are rushed for time.
– You can schedule posts
– You can use lists to organise your contacts and to ensure you keep up with people whose tweets you don’t want to miss.
– You can check what is trending on twitter and it might you give an idea for a topical bookish discussion post.
Twitter – Lows
– The 140 character limit can be very limiting!
– It’s very busy (but using lists can eliminate this issue).
– Drama. So. Much. Drama. Always.
Twitter Tip: Use Lists. Organise your contacts in to lists; bloggers, publishers, friends, authors, etc. That way you can quickly filter and keep up to date with just what you want to see.
Facebook – Highs
– Chances are you are already familiar with Facebook so it’s easy to use. Just set up a page and you are good to go.
– It’s a way of letting people from your real life follow your blog (if that is what you want)
– A facebook fan page can use your blogname and so protect your privacy if that is important to you.
– It means you don’t flood your private Facebook feed with all your book/blog updates.
– You can schedule posts.
– It has a huge platform.
Facebook – Lows
– Facebook want to make you pay to get your posts seen (no way, no how) and so views of your post can be low.
Take this post. It has 5 likes but just 43 views. *sigh*
Facebook Tip: Join in Boost It Tuesday which is hosted by Candace’s Book Blog to help your page grow.
Goodreads – Highs
– Chances are you already use the site if you are a book lover.
– When I am considering buying a book, I love that I can see all my friends reviews and rating in the one place.
– It’s a great way of keeping track of your ARC’s by putting them all on a dedicated shelf and then removing them when the review is written.
– A lot of traffic to my blog comes via Goodreads
– You can join Goodreads Groups to make contacts with other readers who like the same genres as you.
Goodreads – Lows
– It’s time consuming cross posting all your reviews there. I have Ultimate Book Blogger Plugin though and that does the job for me.
– There have been many (MANY) cases of authors behaving badly so don’t be surprised if your negative review has a bit of a backlash. These authors are in the minority but they do exist.
– The search engine isn’t great. You need to know the exact name of the book (or author name) in order to find it which can be frustrating.
Goodreads Tip: Make the most of the scanning feature by using the camera on your phone to scan your physical books directly onto your shelves.
Instagram – Highs
– It’s just so much fun! I love that it inspires me to get creative with my images.
– As it’s visual, it’s very quick to see jump in and out of.
– And you get to photograph your books. Who doesn’t love the chance to show your favourite covers some love?
– You can take advantage of hashtags to help get your photos seen.
Instagram – Lows
– You can’t schedule posts.
Instagram Tip : Don’t use hashtags when posting your photo. Add them in the comment instead, it looks cleaner and works just as well.
Overall I find that there is no one perfect platform. But don’t feel you suddenly have to hop on board with them all, just try one, find your feet, then try another. In time you’ll get a feel for where feels like home for you and then that is the one you can put all your efforts into. For me that’s Instagram right now but I’m fickle it could be a different story next month!
And a huge lesson that I had to learn the hard way was to remember that my blog was my main focus. It’s all too easy to get distracted by social media and then find you have no energy or spark left to put into your blog. Nowadays I do my blog stuff first and then go play. Not the other way around!
Talk to Trish : Do you utilise social media? Which is your favourite and why?