The B-Word: Branding Your Blog #Bloggiesta Mini-Challenge

January 25, 2014 Book Event, Bookish chat, Marketing Your Blog 15

I love the marketing aspects of blogging as it’s an area I have an interest in.  I started a series of posts on marketing your blog and part of my bloggiesta goals is to finish the series as I dropped it like a hot potatoe last year for no good reason!  So when I saw Amanda @ On  A Book Bender featuring a blogging branding challenge, I knew I was going to jump straight in to this one to help me get my marketing hat back on my head.



Part A : Your Blog Name

1. How well does your blog name reflect what your blog is about?  I think Between My Lines captures the feel that this is a book blog and I also feel that it captures that I want to discuss and analyse.  So check!

2. Create a tagline :  This one I already have “Bookish thoughts from an Irish dedicated follower of Fiction”.  This was one of first things I created when I started blogging as I feel it sums me up.  However the tagline doesn’t appear on my header and this is something I want to rectify this year.  *adds to task list*

3. Look at the name you use to leave comments. Change it to reflect your brand. For example, “Amanda @ On a Book Bender” is more recognizable than just “Amanda.”  Ok check on this one, I always use Trish @ Between My Lines.

Part B : Your Blog Appearance

1. Do you have the same profile picture on all social networks (including your blog)? If no, consider updating your profile pictures so they match.  Fail, I use different pictures and being honest they are all 2 years old and don’t really look like me now!  Fail.  *adds to task list*

2. Is the picture of you or an avatar? If no to both, consider getting one.  Yep it’s me!   Check!

Part C : Your Blog personality (or “feel”)

1.  What do people expect from YOUR blog? (If you don’t know, write what you WANT to be known for.).  OK, I’d love some feedback on this one!  Pretty please!  What I want to be known for is

– thoughtful book reviews from lots of genres

– discussion posts that make you think and want to join in

– spotlight on Irish authors

– someone who spreads the love and interacts with other bloggers on a regular basis

Check or Fail?  You tell me!

Part D : Self-promotion

1. Look at your Twitter timeline. What’s the ratio between interacting with people and self-promoting tweets? (Eyeball it.)  I like to chat a lot on twitter whenever I have spare time. That has been a fail in Jan but it has improved as the month went on and as work got less crazyville.  In a normal month, I’m about 25% promotion and 75% chatter with friends.

2. Write a social media update about your latest post (or your latest FAVORITE post) that teases and gives people a reason to click through.  OK I try to do this but I’m crap at it most of the time!  I drag out the puns when I think of them and try to get an angle on the post but it’s hard!  This one is a definite ‘could do better’.


Thanks to Amanda for hosting this fun challenge.  It gave me a lot to think about and an even longer task list!  Maybe not thanks for that! :O

Bookish Chat :  Have you any feedback on any of them items I posted about.  Do you agree, disagree? Do you see anything there that you would like to experiment with on your blog?

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15 Responses to “The B-Word: Branding Your Blog #Bloggiesta Mini-Challenge”

  1. tonyalee

    Love this challenge! I come here because a) I <3 you. b) I love your reviews and discussion posts. You always come up with some interesting topics to discuss 🙂

  2. Charleen

    I’m terrible at marketing. TERRIBLE! I can’t figure out how to do it without feeling fake. Though I guess I could make sure I’m good on those first three before worrying about the actual promotion part.

    As for your “Part C” I think that pretty much sums you up… though I don’t know about the spotlight on Irish authors, but that’s more because I don’t have much interest in that so probably just not noticing when you do it. But reviews, discussions, spreading the love… check, check, and check!
    Charleen recently posted…Bookish (and not so bookish) Thoughts – #6

    • trish

      There is a really fine when it comes to marketing between leaving a teaser somewhere and being a pushy bore! I think just not overdoing it is the main thing. Whatever form of social media you use, pushing your blog shouldn’t be the main focus, you should enjoy using it too. I feel like that about pinterest, I only get a small amount of traffic from there but I love using it so I just pin my post but I spend hours pinning other stuff I like.
      And thanks, good to know to I’m achieving my goals 🙂

  3. Cayce

    I’m not that good at marketing my blog/blogish events… Mostly because I’m lazy and rather read a book than spend time tweeting posts 😉 But I kinda like it that way, I may be ˝less known˝ but that way there’s less pressure (to post more, comment more, tweet more. etc), and that’s how I prefer it 🙂
    Cayce recently posted…[Roaming the Rainbow] Gender Bender, Transgender

  4. Angie

    I need to change the title of my blog … it doesn’t represent what my blog is about at all!! But …. I’ve had it so long so, I don’t know if it would confuse people if I changed it. What I expect from your blog… I love the “lessons” you do. When you would do the posts on how to market yourself and what not. Love those!
    Angie recently posted…Winter 2014 Mini Bloggiesta!

    • trish

      I wouldn’t change your blogname, I associate it with you and it’s catchy and unique which is what you want. Plus you blog about more than books so I think ‘life’ is a good catchall.
      I’m trying to go back and finish those marketing posts! I have a short attention span but I’m excited about them again now as I have a few ideas.

  5. Chelsea @ Starbucks & Books Obsession

    Great post Trish! You know I love your blog. You have a fantastic name, a great design and I think you totally pass blogging feels test 🙂 You do such a great job at marketing your blog and coming up with great discussions. I wish I was as creative as you. I also love your reviews! I just love you girl! 🙂

    • trish

      It really is a good challenge to do (even after Bloggiesta!) as it does you make you think about little improvements you could make.

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