I love the marketing aspects of blogging as it’s an area I have an interest in. I started a series of posts on marketing your blog and part of my bloggiesta goals is to finish the series as I dropped it like a hot potatoe last year for no good reason! So when I saw Amanda @ On A Book Bender featuring a blogging branding challenge, I knew I was going to jump straight in to this one to help me get my marketing hat back on my head.
Part A : Your Blog Name
1. How well does your blog name reflect what your blog is about? I think Between My Lines captures the feel that this is a book blog and I also feel that it captures that I want to discuss and analyse. So check!
2. Create a tagline : This one I already have “Bookish thoughts from an Irish dedicated follower of Fiction”. This was one of first things I created when I started blogging as I feel it sums me up. However the tagline doesn’t appear on my header and this is something I want to rectify this year. *adds to task list*
3. Look at the name you use to leave comments. Change it to reflect your brand. For example, “Amanda @ On a Book Bender” is more recognizable than just “Amanda.” Ok check on this one, I always use Trish @ Between My Lines.
Part B : Your Blog Appearance
1. Do you have the same profile picture on all social networks (including your blog)? If no, consider updating your profile pictures so they match. Fail, I use different pictures and being honest they are all 2 years old and don’t really look like me now! Fail. *adds to task list*
2. Is the picture of you or an avatar? If no to both, consider getting one. Yep it’s me! Check!
Part C : Your Blog personality (or “feel”)
1. What do people expect from YOUR blog? (If you don’t know, write what you WANT to be known for.). OK, I’d love some feedback on this one! Pretty please! What I want to be known for is
– thoughtful book reviews from lots of genres
– discussion posts that make you think and want to join in
– spotlight on Irish authors
– someone who spreads the love and interacts with other bloggers on a regular basis
Check or Fail? You tell me!
Part D : Self-promotion
1. Look at your Twitter timeline. What’s the ratio between interacting with people and self-promoting tweets? (Eyeball it.) I like to chat a lot on twitter whenever I have spare time. That has been a fail in Jan but it has improved as the month went on and as work got less crazyville. In a normal month, I’m about 25% promotion and 75% chatter with friends.
2. Write a social media update about your latest post (or your latest FAVORITE post) that teases and gives people a reason to click through. OK I try to do this but I’m crap at it most of the time! I drag out the puns when I think of them and try to get an angle on the post but it’s hard! This one is a definite ‘could do better’.
4.5 stars for a NA book gave me sads, smiles and swoons! Book Review : Pieces For You by@GennaRulon – http://t.co/zNDcXMvsxz
— Trish Hannon (@TrishHannon) January 17, 2014
— Trish Hannon (@TrishHannon) January 3, 2014
Thanks to Amanda for hosting this fun challenge. It gave me a lot to think about and an even longer task list! Maybe not thanks for that! :O
Bookish Chat : Have you any feedback on any of them items I posted about. Do you agree, disagree? Do you see anything there that you would like to experiment with on your blog?