The Social Code is a New Adult Book with a difference. It’s not overly emotional, it’s not steamy, it’s not following the rules that other NA books seem to be. So that is what it is not, stick around for a few minutes and I’ll show you what it is.The Social Code by Sadie Hayes
Series: The Start Up #1
Published by St Martins Press on 3rd Sept 2013
Eighteen-year-old twins Adam and Amelia are both attending Stanford University on a scholarship, trying to forget their foster home roots and concentrating on the future. Adam is ambitious and wants to make it in the business world. Amelia is a computer nerd who has developed a ground breaking iPhone app. Mixing their talents, they are ready to take on the cut throat business world in Silicon Valley….or are they?
This book is different. In a sea of NA books that are rehashing the same story arcs, this one is swimming against the tide. The business world setting makes for a fascinating background of backstabbing, ruthless competitors, theft, betrayal and jealousy. Adam and Amelia are innocents abroad, gullible and naive, when it comes to the new environment that they are launched into.
Amelia is a character that is very easy to like, shy, unassuming and loyal. She is never happier than when she is coding away in the computer lab where day and night cease to exist for her when she gets engrossed in her projects. She is truly selfless and has no interest in the money making potential or the fame that her innovations will bring her way. Adam on the other hand wants money and popularity and is dazzled by the lifestyle that will go with success. He is genuine but his ambitions can blind him to what is important. The bond between the twins is strong. All their lives they have been everything to each other and their loyalties are now tested as they have such different values and visions for their future.
“Amelia looked up from her computer. “What are you talking about? Why on earth would we start a company?”
“To make money, Amelia! And get out of the shit life we’ve been living. Why should we be on scholarships, riding our bikes around because we can’t afford a car, when you’ve got all the brains – probably more brains – than any of the guys that are making billions off of deals.” ”
There are lots of other characters that add flavour, curiosity and twists to the story. Including potential love interests for both twins however these are very much sideline stories and not the main focus of the book. From the geeky computer pals, to wealthy preppy college friends, to ruthless business men, we meet a melting pot of human life as the twins hover on the edge of college life and business life.
Narrated in third person perspective, we get lots of insights into the various characters and see their secrets that they are fighting hard to preserve. The writing flows well and I never found my attention dragging during the book which it often can in the middle section. There is just enough of detail, dialogue and action to keep you in your seat eager to discover what happens next.
I was afraid that the book might get too technical for me but that didn’t happen. Amelia’s app is well described in relatively simple techno-talk, I could picture how it would work and I would buy it if it did exist. I am a gadget geek so this part of the book really appealed to me especially as it didn’t get bogged down in programming or mechanical overload.
My complaint with this book is something that is bugging me a lot lately with lots of new series. It ends in mid air. I know this is meant to be a hook but come on who enjoys hanging off the edge of a cliff? Every book should have a beginning, a middle and an end and be enjoyed for what it is without the need to read the next book to finish the storyline. This book has no real end and that is an issue for me.
Who should read this book?
If you enjoy rags to riches type stories then you will enjoy the journey that the twins are starting to make. Also if you enjoy NA books, then you should try this as it’s a refreshing breath of fresh air.
Thanks to NetGalley and St Martins Press for giving me a copy of this book in exchange for an honest, unbiased review.