The Bloggers Guide to Marketing : How People fit into the Marketing Mix

August 24, 2013 Bookish chat, Marketing Your Blog 0

On previous posts, I introduced the Marketing Mix and focused on Product and Place.  Quick recap – you blend all the ingredients of the marketing mix together to get the maximum audience for your blog.   Today, our ingredient is People.

People’ are often considered the most important element of any service.   If you think of going to the hairdressers or having a restaurant meal, the personal service offered can make or taint the whole experience for you.

When it comes to blogs, most of us don’t have ‘people’ just ourselves!  Unless you are co-blogging of course or part of a larger group blog.  I think multi-person blogs have to work that bit harder to make a personal connection to visitors but I have seen it done and of course they have more on hand to do some of the work.
 
There are lots of opportunities in blogging for you to personally add value to your readers experience when reading your blog.  These are a few I’ve used myself and others I’ve seen used to good effect on other blogs:
 
–          Have an ‘about me’ sectionKelly @ Another Novel Read blogged about this recently and I agree with her totally.  When visiting a new blog, this is one of the first places I go.  I really want to know your name and a few bits about you that will help me remember you and your blog.
 
–          Share some details about you apart from books.  Whether it’s favourite music, your pet hates, anything that gives us a glimpse of the person behind the blog.  It feels personal and adds flavour, I don’t know if everyone likes this but I know I do.
 
–          Reply to comments.  This is your chance to forge a connection with your followers, build rapport and form friendships.  I have lots of loyal readers who come back week after week and I’m always glad to see them.  If they take the time to comment, I’m going to make sure I find the time to reply.  That is the plan anyway, sometimes life gets in the way and I don’t have time but 9 times out of 10 if you comment, you get a reply plus a visit back.
 
–          Share your experiences.  When reading a book, did it strike a personal cord, tell us a bit about it.  I love to see details like this in reviews and it really makes me feel like I’m getting to know a blogger and it helps them to stand out in my mind
 
–          Let your personality shine through in your blog.  I think this is what keeps me returning to my favourite blogs.  You don’t even need to share personal details on your blog to do this but it can show in every review and post you write. 
 
–          Ignore all the rules and just do things your way.  I heard that publishers don’t like you to genre hop and I just shrugged my shoulders.  Tough, I genre hop and do things my way, you can’t please all the people all the time so don’t even try. 
 
–          Are you a snark who can write hilarious reviews, someone who can find the perfect gifs, a font of knowledge about wordpress/blogger?  If so showcase your skills as much as you can on your blog, it’s another way to make your blog personal and to make yourself memorable.
 
–          Try to be unique.  There a lot of us out there blogging and reviewing, by showing what is unique about you and finding ways to incorporate this into your blog, you stand out from the crowds.  I see this all the time on blogs I visit, little unique features that catch my attention and keep me coming back.
 
–          Most of all just Be You.  I know that’s a cliché but it works, it feels genuine and honest.  Don’t try to be what you are not.  I’d love to be one of those snarky, funny reviewers but I’m not so I just focus on what I can do which is thoughtful, balanced reviews.  No harm experimenting with different styles but if you are trying to force something then it shows.
 
Hopefully you found something of use there.  I know I’m not telling you anything new or enlightening but you are your blog.  You are inseparable for those reading your blog.  So try to use that fact to make your blog stand out a little.  And just to emphasis, this is just my opinion and what works for me, it may not work for you or appeal to you so these are NOT rules, it’s just me sharing my observations.
 
Bookish Chat : Do you agree or disagree?  This is just my opinion, others may like blogs to just focus on books and have no personal details.  What is your take on this?  And have you ideas to add, if so I’d love to hear them.

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